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International Bowl Approval Gives the MAC Three Bowl Partners
The National Collegiate Athletic Association (NCAA) today announced approval for the International Bowl, a new college football game, to be played at Rogers Centre in Toronto. The game will be played on January 6, 2007 and will match a team from the Big East Conference against an opponent from the Mid-American Conference. The addition of the International Bowl will give the MAC three bowl opportunities as the league is already affiliated with the Motor City Bowl held at Ford Field in Detroit and the GMAC Bowl staged at Ladd-Peebles Stadium in Mobile, Ala. "This will be the only college bowl game played outside of the US," said Ken Hoffman, Executive Director for the game. "It is an exciting opportunity for the City of Toronto and two football teams that will have an international experience." The game will match a selection from the Mid-American Conference against an opponent from the Big East Conference. The game will be played on Saturday, January 6, 2007 with a noon kickoff time. Hoffman is also the Executive Director for the highly successful Motor City Bowl that will hold its tenth annual game in Detroit on December 26th. Hoffman will provide leadership and experience in bowl management for the new game in Toronto. "Toronto is geographically central to the member schools for these two conferences," said Nick Carparelli, Associate Commissioner for the Big East Conference. "Our Coaches, Athletics Directors, and Presidents all find Toronto and the Rogers Centre to be an ideal location for a new game." Bowl officials are predicting up to 25,000 fans will travel from the participating schools for the game and a weekend in Toronto. Bob Gennarelli, Associate Commissioner for the Mid-American Conference said, "Toronto is a world class destination city within a one day drive for all of our fans. We are projecting fan travel at record levels for the game in Toronto." ESPN television has partnered with the organizers in a multi-year year agreement to broadcast the game in the US and Canada as well as provide assistance with marketing and sponsorship sales. Toronto city officials are looking forward to the television exposure and US sports fans that the game will attract. "The Motor City Bowl in Detroit has provided an average $15 million annual economic impact on that city," said Duncan Ross, Executive Director for Toronto?s Tourism Division. "This event not only brings a major attraction to the city for our residents, but also brings with it thousands of US fans that will spend several days enjoying all that Toronto has to offer. The game is televised nationally in the US by ESPN and will offer extensive and far reaching TV exposure for Toronto" "The NCAA is a recognized sports brand in Toronto and throughout Canada," said Cam Hawkins, a Toronto based Hospitality Industry Consultant and member of the organizing committee. "This will give local fans easy access to attend an NCAA bowl game. NCAA success with a College Football Bowl Game in Toronto can open the door to other events. Ticket sales plans for the International Bowl will be announced soon.
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